I think I understand, the concept of utility in economics - total utility is the aggregate satisfaction, which were an individual of all it receives consume - correct me if I'm wrong.

People want now, of course, that you get maximum value for the money they spend.

But this has me thinking - why, in rich countries, where people of more available income and greater choice of were to consume, are people often right as less happy than people in less well - of countries, without much choice available in profit or loss?

When I say "happy", I mean, that after too many indexes - the happy planet index, satisfaction with life index and numerous studies around the world - therefore have many developed countries many unfortunate people.

Please correct me / tell me major shortcomings in what I say, see, and feel free to comment on the reasons why you think that this could be the case.

Thank you in advance

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