Posted by ellie on January 1, 2009 · Leave a Comment  

It offers a great first impression that only improves as you delve into the site. It’s clean, professional, and easy to jump right in and start browsing. What hits you right away is the realization that nearly all of their pieces are customized specifically for the buyer. For instance, you can select the carat weight of the diamond, the ring size of a captive bead ring, whether you want additional diamonds on the top ball of a belly bar, and more. There’s also a ton of education on here: in the “learning center,” customers can get insight into everything from how to choose a nose ring to the difference between prong and bezel settings to what constitutes a great diamond cut.

The products are broken down into easy-to-digest categories relating to which body part you’re looking to decorate. Shop by material (metals and stones) or types (nose screw versus nose stud, for example). It would be nice to be able to click onto all of their navel jewelry, for instance, rather than having to choose between platinum and white gold belly rings, but the site is so user-friendly that it takes you one second to click onto another option.

The company clearly understands that customers may be hesitant to plunk down hundreds of dollars for a piece of body jewelry without knowing what other people think of the products. And so they’ve handled reviews like some of the huge online retailers – and that’s a good thing. AlluringBody testimonials are broken down into specific categories: navel rings, nose rings, earrings, and the company itself. Reviews are also included on some specific product pages, so you can see right away whether other customers are happy with the jewelry you’re looking at. They also incorporated a unique, personal touch: posting photos that customers have sent in with them wearing the products.

No matter how much or how little you spend, shipping is free within the continental U.S. And if you spend over $500, it’s not only free, but it’s shipped FedEx 2 Day Express. Packages shipped to Canada or the UK will run you $45.

This is a truly no-hassle policy that other sites only claim to have. Not only can customers open the packaging to see whether the quality is what they expected, but the product can be shipped back within 30 days without an authorization code or paperwork to fill out. They outline all of the easy steps for a refund or exchange on the site. The only hiccup is that your refund may get deducted by up to $250 if you purchased a belly ring with a half-carat or more of diamonds. It’s understandable that they have to make up the time it takes them to disassemble the piece, but that’s little consolation for customers who fall into that category.

All of their jewelry is guaranteed for life. Yes, for life. You don’t offer something like that unless you’re absolutely sure you only sell the best. So if a setting comes loose in the course of daily wear and tear, they’ll fix it for free – you don’t even have to pay for them to ship it back to you.

Everything you need to know is listed here: the metal; the setting; the cut, color, and clarity of the diamond; the gauge; and even the origin (USA). There’s no guessing about any aspect of the product. They even give you a head’s up on things like the fact that the captive bead rings arrive unassembled and advise customers to have a professional insert and assemble it.

The “about us” page clearly states that very single diamond used in their jewelry is guaranteed to be conflict free.Nickel Free Gold or Bio-compatible Materials: 10

AlluringBody’s nickel-free gold pledge is everywhere on the site, so customers can’t miss it. The company only offers nickel-free white or yellow gold, along with platinum – pure metals that are least likely to irritate the sensitive skin that comes into contact with a piercing.

The website includes multiple mentions of their made-in-the-USA commitment, including in the homepage, the “about us” page, in a section that details the benefits of purchasing from them, and on every product description page.

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